Apr 24
1
I’ll start by saying that was a hard title to write and I hope it makes sense. In short, Google’s John Mueller said on X, when it comes to fixing your site that was hit by the helpful content update, “it’s not relative to previously, it’s basically a re-evaluation of the whole site in the new / current online world & users expectations.”
Original post:
Google: Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version Of That Site